A slow sort of country!" said the Queen. “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!

The Red Queen - Alice Through the Looking Glass

Where to start

The Red Queen inspired Barnett and Hansen to publish the Red Queen Effect which postulates that business must evolve just to stand still - and evolve even faster if it wants to get ahead.

Like many in Startups we’re curious people and we use that curiosity to ride the effect rather than let it overhwelm us.

It’s not easy and we haven’t always made the best choices over the years so this is a blog about what’s worked for us and what hasn’t because just being “Good at tech” isn’t enough to make something real.

We’ve split the blog into main themes of Data, Agile and InfoSec - these seem to be the areas most startups struggle to make the right choices when they first encounter them.

We try to pitch our articles assuming you know little or nothing about the subject matter at hand in the hope it will help you make the right choices moving forward.

If there’s anything you’re not sure about then contact us using at the speech bubble you’ll find at the bottom of every page.